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Works About

Muwm Shinsegae Gangnam Pop-up : Winter Magic Shop

Client
Muwm

Location
The Hyundai Department Store Trade Center 6F PEER, Seoul, Korea

Completion
July. 2023

Size
34㎡(10.3PY)

Muwm is a brand that creates fashion items that are easy and enjoyable to wear in ways that are less harmful to the Earth. Coloncolumn designed and orchestrated the space for the pop-up store at the Shinsegae Department Store in Gangnam.

This current pop-up, themed ‘Winter Magic Shop’ for the Christmas and year-end season, sets up a fairy-tale scene using fabrics reminiscent of pure white snow and thick, red straps suitable for the season. Displayed in this space are new winter items like mufflers, warmers, suede bags, and accessories, all arranged on utensils repurposed from the last pop-up, where fabrics were wrapped around or straps were woven over previously used metallic utensils.

This pop-up aims to create a romantic and nostalgic atmosphere fitting for the year-end season. The winter imagery we’ve all experienced is recreated through soft, fluffy snow, enormous-scale snowmen, bunny, Santa, etc., resembling a visually and tactilely vertual magical shop.

Team

Jaesung Park
Spatial Design, Fabrication & Construction

Collaborator

Yuwon Seo
Fabric Work & On-site Installation

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Works About

Muwm Shinsegae Gangnam Pop-up : Winter Magic Shop

Team

Collaborator

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