coloncolumn

Works About

LG Life.zip Seongsu Pop-up : Life.zip Housewarming

Client
LG Life.zip

Location
12-19, Seoulsup 4-gil, Seongdong-gu, Seoul, Republic of Korea

Completion
May. 2024

Size
595㎡(180PY)

Coloncolumn designed and directed the spatial experience for <Lifezip Housewarming>, a pop-up exhibition that expands the identity of the online community Lifezip into a physical space. This project was centered around reinterpreting “housewarming” not just as a physical gathering, but as a symbolic concept that embodies the idea that “we can do anything at home.”

Set within a five-story building, the space comprises eight uniquely curated rooms, a living room, a study, and a garden—forming both a singular large-scale home and a collective of multiple homes. Each layer reflects different identities and personal styles, creating a spatial composition where individual expressions and shared experiences intersect. The rooms are designed to reflect the lifestyles of home creators, transforming an online community into a tangible, immersive environment.

This project proposes a new way of translating digital communities into physical spaces, exploring how spatial design can bridge the personal and the collective experience.

Team

Jaesung Park
Spatial Design, Fabrication & Construction

Jaehyung Park
Graphic Design

Side Collective
Creative Planning, Content Direction & Operational Management

coloncolumn

Works About

LG Life.zip Seongsu Pop-up : Life.zip Housewarming

Team

Related Project