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Works About

Kolon F&C COEX Event Booth

Client
Kolon F&C

Location
513, Yeongdong-daero, Gangnam-gu, Seoul, Republic of Korea

Completion
September. 2024

Size
53㎡(16PY)

Coloncolumn designed and directed the Kolon FnC exhibition booth for the Korea Social Value Festa, overseeing the spatial planning, design, construction, and overall event operations. This project focused on implementing a truly sustainable exhibition approach by minimizing new production and maximizing resource circulation.

The booth was designed with a Zero Waste strategy, with over 90% of the materials sourced through rentals and reusable structures. Vintage mannequins, repaintable steel mesh, and tables were all rented and returned after the event. Additionally, tags were attached to each piece of equipment, clearly indicating their return and reuse destinations, ensuring transparency in the resource circulation process.

At its core, the exhibition aimed to visually represent the sustainability and social values practiced by Kolon FnC’s circular fashion brands, LE CASHMERE and RE;CODE. Rather than a conventional promotional booth, this project served as an experimental space that actively integrated circular systems within the exhibition planning and spatial design process.

By transforming the very act of exhibition design into a practical implementation of sustainability, this project redefined how spatial experiences can align with the principles of circularity and responsible resource use.

Team

Jaesung Park
Creative Direction, Spatial Design

Jaehyung Park
Co–Planning & Creative Direction, Graphic Design

Collaborator

Jiyong Heo
Fabrication Assistant