Farewell Club X Side Collective Pop-up
Farewell Club
Location
Noncontempo, Yeonhui-ro 11ga-gil, Seodaemun-gu, Seoul
Completion
December. 2023
Size
62㎡(18.7PY)
What does a healthy breakup look like? Considering the brand orientation of soft and cozy, We wanted the farewell space to be a bright and safe space without feeling sad and gloomy. The graphic motifs that fly happily are engraved on the floor and wall, and the volume of the space has come to life through the backstitch of the fabric.
We wanted to provide a spatial device to face the moment of separation in various ways, such as a subtly shining cloud-shaped light, a separation square where people can hang an ornament on a large tree, and a meeting space covered with fabric for safe conversation.
Team
Spatial Design, Fabrication & Construction
Jaehyung Park
Graphic Design Lead
Side Collective
Creative Planning, Content Direction & Operational Management
Collaborator
Fabric Work & On-site Installation
Miru Park
Graphic Design