Dr.G X Inside Out 2 Seongsu Pop-up : Dr.G Cherish You
Dr.G
Location
Stage35, 35, Yeonmujang-gil, Seongdong-gu, Seoul, Republic of Korea
Completion
June. 2024
Size
248㎡(75PY)
The space was structured as a participatory environment where emotions were translated into physical interactions. Anger was represented by a punching bag, joy by a tapping game, and sadness by a throwing game, encouraging visitors to engage with and express their emotions in a playful way. More than just a promotional event, the pop-up functioned as a temporary theme park of emotions, offering visitors an immediate and sensory-driven experience.
The exhibition extended into an immersive media space where emotions filled the environment. Each emotion was visually projected onto LED and Barrisol media walls, creating a dynamic and responsive atmosphere. At the entrance, nine buttons representing the nine emotions from Inside Out 2 allowed visitors to select the feeling they wanted to confront. Once inside, they were enveloped by that chosen emotion, with light and sound enhancing the sensory experience. The space was designed for visitors to immerse themselves in their emotions, explore them, and eventually move beyond them, creating a unique and introspective journey.
Team
Creative Direction, Spatial Design Lead
Jaehyung Park
Co–Planning & Creative Direction, Graphic Design
Collaborator
Spatial Design Development
Jaeyoung Shin
Interactive Visual System
Yuwon Seo
Textile Fabricator
Jiyong Heo
Fabrication Assistant
Kiwoong Hong
Photograph