Brunch Seongsu Pop-up Exhibition : Ways Of Writers

EN | KR
Client
Brunch

Location
57, Yeonmujang-gil, Seongdong-gu, Seoul, Republic of Korea

Completion
October. 2024

Size

182㎡(55PY)
Coloncolumn designed and directed the spatial experience for <Ways of Writers>, a pop-up exhibition that translates the journey of a writer into a physical space. This project was designed to allow visitors to experience the different stages of writing firsthand, transforming the abstract process of writing into a tangible, immersive journey.

The space was structured to guide visitors through the writing process in sequential stages. The initial section aimed to broaden the writer’s perspective by displaying authors' works along the walls, while standing tables encouraged visitors to explore texts and objects freely. In the next section, individual desks were arranged to facilitate focused writing, while a central writing table was designed to enhance concentration and engagement. In the final stage, where writing is shared with the world, large communal tables and stools were placed to foster interaction and exchange among visitors. Additionally, a dedicated space by the exterior windows featured a freestanding display wall, creating a curated area for short-form writing.

This exhibition embodied Brunchstory’s philosophy that “anyone can write” by demonstrating how spatial composition and furniture arrangement can actively support the creative process. Visitors moved through different phases of writing, engaging with text in diverse ways at each stage, creating a participatory and immersive experience.



Team


Jaesung Park
Spatial Design, Fabrication & Construction

Jaehyung Park
Graphic Design

Side Collective
Creative Planning, Content Direction & Operational Management


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