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Works About

Band Nah 10th Anniversary The Hyundai Seoul Pop-Up : Clover Clinic

Client
Band Nah

Location
The Hyundai Seoul B2F, HEIGHTS EXCHANGE
108, Yeoui-daero, Yeongdeungpo-gu, Seoul, Republic of Korea

Completion
November. 2024

Size
23㎡(7PY)

Coloncolumn designed and directed the spatial experience for <Clover Clinic>, a pop-up store celebrating the 10th anniversary of Band Nah. This project was conceived around the concept of "music preference diagnosis," allowing visitors to discover and explore their personal music tastes through an interactive experience.

More than just a promotional space, the pop-up was designed for visitors to actively engage in a process of diagnosis, prescription, and exploration, experiencing Nasanghyeonssi Band’s music in a new way. The spatial design was inspired by a retro-futuristic clinical setting, creating an immersive environment where visitors received personalized music prescriptions in a futuristic yet nostalgic atmosphere.

The space was divided into three key zones—Clinic (Diagnosis) → Therapy (Exploration) → Pharmacy (Archiving & MD). In the Clinic Zone, visitors underwent a music diagnosis using iMacs, generating a printed personalized playlist prescription. In the Therapy Zone, they searched for prescribed objects that aligned with their music preferences, scanning QR codes to access curated playlists. Finally, the Pharmacy Zone showcased the band’s 10-year history through archival displays and offered commemorative merchandise for purchase.

This project was designed to spatially encapsulate Band Nah’s decade-long journey while offering an interactive and personal musical experience. By integrating a sci-fi-inspired diagnosis space, an emotionally immersive therapy space, and a curated archive, visitors were encouraged to go beyond passive observation and actively engage in discovering their own musical tastes.

Team

Jaesung Park
Spatial Design, Fabrication & Construction